It started out even more innocently than the silly Pokemon cards. While reading "Supersize Me" and "Fast Food Nation" and getting completely grossed out with McDonald's and the meat processing industry in general - one of the books mentioned that McDonald's was so pervasive that they even advertised on a kid's site called Neopets. I immediately investigated.
One account created. One account going strong after 28 months.
Don't know what Neopets are all about? You create a fake pet, take care of it and traipse around the world of Neopia. Some people focus on battling with their pets, some focus on the houses that you can create and fill with furniture, and most of us scramble for Neopoints which is the local currency on the site. You accrue items, you can sell them, display them, horde them.
Every now and then I wax philosophical about my time wasted and determine that I should just abandon the whole she-bang. Conversation in head:
Con: What is the point? What is the freakin' point?
Pro: But you are SOOOOOO close to getting that set of Full Eyrie Armour.
Con: Pshhh.....like it counts for anything in the real world.....
Pro: But in Neopia, all Eyrie collectors will look upon your gallery and weep.
Con: But the pile of clothes to be folded is taller than GirlChild.
Pro: Ahh...they can always pull their underwear from the pile.
Con: Good point.